Knowledge is power.
Though cliché and repeated to no end, that statement is one of the truest things in the whole wide world. It is why people put such great stock into education, into learning, whether it’s in a classroom or in the comfort of their own homes.
Online courses are gaining more and more traction nowadays, most especially in a Covid-19 world. So what better time than now not to just learn new things, but to actually go out there and share what you have and teach something over the internet?
How hard can it be?
Unsurprisingly, it’s extremely hard.
Aside form the technological logistics of preparing a fantastic camera set-up and getting great sound, you have to fix your classes, plan out each lesson, edit your courses into something engaging and not at all dull and finally get it out there.
You can have the best classes in the world, but if it can not get it into the hands of the ones that need it the most, then what is the point right? And that is where Thinkific comes in.
Thinkific is an online course platform that will allow you to create, sell and market online courses on your site. If you are the teacher in this situation, Thinkific makes sure you have a school full of paying students eager to learn.
You guys work hand-in-hand to change lives.
So is Thinkific any good? Let us find out.
What Can it Do for You? Thinkific Marketing
Thinkific shines in its features.
Not only is it easy to use, friendly to those even with barely any experience in this sort of thing, it’s everything you might need.
They have a wonderful Site Builder you can use to house your educational content. Though you can’t install your own style sheets, it’s still a fairly versatile tool that allows you to make a fairly good looking home page and as many custom pages as you need, for all of the information you might need.
For now there are three themes for the website to choose from, and under each theme are a number of variations to choose form, giving you a wide range of options. Apparently, they do plan on expanding the number of themes eventually.
There are also pre-built sections you can insert into your website as needed, if you ever want to, and there’s also a blank slate”Text and Media” option if you want to build from scratch. It all boils down to you needs.
If you wish to build your entire site on Thinkific, you can! It’s equipped enough to allow you to do that.
A far more shining facet of Thinkific is its course creator, not because its elaborate or anything, but due to its beautiful simplicity. A mostly drag and drop editor, it allows you to stack up everything you need, making the procedure all very painless. If you want to mess around with the code though and really get into it, you can do this as well. You can make it as unique and customized as you need
But for many people, they would happily lean into the drag and drop editor.
In terms of the kinds of lessons you’ll be able to make, Thinkific’s got you covered. You can whip up Video Lessons, Multimedia Lessons, Quiz Lessons, Survey Lessons and Audio lessons to name a few. It’s all there.
Communication with your students is also a breeze. You can send individual emails to your students or start a conversation with the whole community. They even remember to concentrate on the little things that people tend to gloss over: Visual Management. Each student’s picture can be seen, names, contact information and how far they are into their course is visible.
To sum it all up, Thinkific is quite simple to use and offers you everything you might need in creating your course. We should never forget how important it is to have the right tools and software for our business.
However, now that you have created your platform, how do you fill it up with pupils?
Mareketing Made Easy Thinkific Marketing
Occasionally, some online platforms kind of skimp out on the promotions area, which is honestly a key failure on their part. After all, what is the use of an online course with no pupils right? It doesn’t matter whether you’ve got the best course in the world if no one could ever hear of it.
Thinkific understands this and as such, built their promotional tools and programs in their platform at a really smart and effective way. That and it is automated, which makes it even easier for you.
If you want to introduce a particular content to your pupils, wherein they’ll be informed of particular courses that’ll be released over time, Thinkific can accomplish this.
If you would like to target certain people that may be more prone to go for what you’re offering, Thinkific can send out automated emails to them. It can even be scheduled if you would like! And you even have the ability to be compensated immediately once someone signs up for your course, so that is a good additional bonus.
If you’re looking for an affiliate program so you can request help of others in getting more students, Thinkific has that too. You can even have coupons ready so you can easily entice potential new students with wonderful deals.
If you want to be able to monitor where these students are coming form, informing your potential next steps concerning marketing, you can do this from the dashboard also. You can see and track coupons, affiliates, and link up your Adwords, Facebook and other social networking accounts for a better view of the traffic. In other words you can set up a simple sales funnel!
In terms on integrations in advertising though, Thinkific was smart enough to focus on 6 important points: E-Commerce, Automation Tools, Analytics (which is very important), Email Marketing, Student Success and Growth Tools. The level of which you can access these integrations though are determined by which specific plan that you have, so that’s something you need to remember.
They are very versatile when it comes to this aspect, so that’s always a good thing to have on your side.
And speaking of those that are on your side.
Customer Support Thinkific Marketing
Thinkific comes with a Help Center that is going to be quite helpful, especially when you’re starting out. It has a getting started, training and community section. The community section is of particular note, because here you can interact with, request help from and just generally speak to other Thinkific users.
It’s wonderful to have a guide, but it’s really different being able to talk to another person about particular things.
There is also a resource page with all sorts of product demos to introduce you to the stage, and to help you out. A blog filled with really helpful tutorials is also available, and there is even a free training video prepared for whenever you feel you need it.
Sadly, Thinkific does not really have a number you can call for help, and that is honestly one of its failings.
What’s it Gonna Cost Me?
Their pricing is divided into four plans, one of which is Free and perfect for those who sort of just want to dip their feet in the water .
This is the aforementioned free plan, which offers one of the most basic core features of Thinkific. It’s got a pretty high 10% transaction fee, and gives you what you need to begin making, marketing, selling, and upselling your classes. It even has the basic integrations, Stripe/PayPal support (which will remain useful) and access to all the funds.
Essentials Thinkific Marketing
At $49 per month, this is where things get a bit more interesting. Aside from the core features, the transaction fee is now 5 percent, and you also get new things such as promotions and coupons, monthly subscriptions, course packages, a higher level of integration, basic Zapier, drip content, affiliate reporting, a bulk student emailer, customized domain and additional course prices.
This is for those that want just a little bit extra, but aren’t going all in yet on their online learning platform. This could be ideal for smaller courses.
To access the Business Plan, you’ll need to shell out $99 per month. Apart from getting all of the features in the previous plans, you’re now supplemented by no transaction fees, completion certificates, private and hidden courses, site white labeling, a host storyline, intermediate Zapier, webhooks, three-course accounts, advanced HTML/CSS editing, priority support, teacher payout reporting, an onboarding call, payment plans, and an immediate Infusionsoft integration.
And lastly, for $279 a month, you can go all in. You get everything in each of the prior plans Plus a single sign-on (SSO), three site admin accounts, 10-course admin accounts, an onboarding specialist, onboarding bundle, public API, advanced integrations, and advanced Zapier.
If you want to go big, Advanced is the best way to go.
All in all, the pricing for Thinkific stands at a pretty reasonable price, with what’s competitive as compared to other similar platforms.
Is Thinkific for You? Thinkific Marketing
So now that that we have run down the fundamentals of what Thinkific has to offer, do you think it’s the ideal platform for you?
Honestly, we feel it could very well be. We love what it has to offer, and we truly feel that it’ll empower you to truly be an education entrepreneur that could go to another level. It doesn’t matter if you’re a beginner, or that you have already started in this particular industry.
Thinkific can help take you to the next level.
You do not have to think that hard about it.
Frequently Asked Questions Thinkific Marketing
Q: Is Thinkific’s Free plan a kind of trial?
A: No, it is an authentic free plan. If it suits your needs, you can use it for as long as you want.
Q: Is there a MoneyBack guarantee with Thinkific?
A: Yes, Thinkific does offer a 30-day money back guarantee!
Q: Is Thinkific regarded as an LMS?
A: Yes Thinkific is considered as an LMS (Learning Management System)
Q: Is Thinkific friendly to those without technical expertise?
A: Thinkific was created so that everyone can come onboard and begin their online education company, no matter the degree of experience of experience.