Knowledge is power.
Though cliché and repeated to no end, that saying is one of the truest things in the whole wide world. It’s why people put such great stock into education, into learning, whether it’s in a classroom or in the comfort of their own homes.
Online courses are gaining more and more traction these days, most especially in a Covid-19 world. So what better time than now not to just learn new things, but to actually go out there and share what you have and teach something over the internet?
How hard can it be?
Unsurprisingly, it is extremely hard.
Aside form the technological logistics of preparing a good camera set-up and getting great sound, you must fix your courses, plan out each lesson, edit your classes into something engaging and not in any way boring and ultimately get it out there.
You can have the best classes in the world, but if it can’t get it into the hands of the ones that need it the most, then what is the point right? And that’s where Thinkific comes in.
Thinkific is an online course platform that can allow you to create, market and sell online courses on your website. If you are the teacher in this circumstance, Thinkific makes sure you have a school full of paying pupils eager to learn.
You guys work hand-in-hand to change lives.
So is Thinkific any good? Let’s find out.
WHAT CAN IT DO FOR YOU? Thinkific How to Market Your Course
Thinkific shines in its features.
Not only is it easy to use, friendly to people even with barely any experience in this sort of thing, it has everything you may need.
They have a wonderful Website Builder you can use to house your educational content. Though you can’t install your own style sheets, it is still a fairly versatile tool which allows you to make a fairly good looking home page and as many custom pages as you need, for all of the information you may need.
For now there are three themes for the site to choose from, and under each theme are numerous variations to choose form, providing you with a wide range of options. Apparently, they do plan on expanding the number of themes eventually.
Additionally, there are pre-built sections you can insert into your site as needed, in the event that you ever want to, and there is also a blank slate”Text and Media” option if you would like to build from scratch. Everything boils down to you preference.
If you wish to build your complete website on Thinkific, you can! It is equipped enough to allow you to do that.
A far more shining facet of Thinkific is its course creator, not because its elaborate or anything, but due to its beautiful simplicity. A mostly drag and drop editor, it allows you to stack up everything you need, making the procedure all very painless. If you wish to mess around with the code though and really get into it, you can do this as well. You can make it as unique and customized as you need
However, for many people, they would happily lean into the drag and drop editor.
In terms of the kinds of lessons you’ll be able to make, Thinkific’s got you covered. You can whip up Video Lessons, Multimedia Lessons, Quiz Lessons, Survey Lessons and Audio lessons to name a few. It is all there.
Communication with your students is also a breeze. You can send individual emails to your students or start a conversation with the whole community. They even remember to concentrate on the little things that people have a tendency to gloss over: Visual Management. Each pupil’s picture can be seen, names, contact information and how far they are into their course is visible.
To sum it all up, Thinkific is quite simple to use and offers you everything you may need in creating your course. We should never forget how important it is to have the right tools and software for our business.
But now that you have created your platform, how do you fill it up with pupils?
MARKETING MADE EASY Thinkific How to Market Your Course
Sometimes, some online platforms kind of skimp out on the promotions area, which is honestly a key failure on their part. After all, what’s the use of an online course with no pupils right? It doesn’t matter if you’ve got the best course in the world if no one will ever hear of it.
Thinkific understands this and therefore, built their promotional tools and programs in their platform in a really smart and powerful way. That and it is automated, which makes it even easier for you.
If you want to introduce specific content to your pupils, wherein they’ll be informed of particular courses that will be released over time, Thinkific can accomplish this.
If you would like to target certain people who may be more prone to go for what you’re offering, Thinkific can send out automated emails to them. It can even be scheduled if you’d like! And you have the ability to be compensated immediately once someone signs up for your course, so that’s a good additional bonus.
If you’re looking for an affiliate program so that you can request help of other people in getting more students, Thinkific has that also. You can even have coupons ready so that you can easily lure prospective new students with great deals.
If you want to have the ability to track where these students are coming form, informing your possible next steps in terms of marketing, you can do this from the dashboard also. You can see and track affiliates, coupons, and link up your Adwords, Facebook and other social media accounts for a better view of the visitors. In other words you can set up a simple sales funnel!
In terms on integrations in advertising though, Thinkific was smart enough to focus on 6 key points: E-Commerce, Automation Tools, Analytics (which is very important), Email Marketing, Student Success and Growth Tools. The level of which you may access these integrations though are dependent on which specific plan you have, so that is something you need to remember.
They’re quite versatile when it comes to this aspect, so that is always a good thing to have on your side.
And speaking of those that are on your side.
CUSTOMER SUPPORT Thinkific How to Market Your Course
Thinkific includes a Help Center that is going to be quite helpful, especially when you’re starting out. It has a getting started, training and community section. The community section is of particular note, because here you can interact with, request support from and just generally talk to other Thinkific users.
It’s nice to have a guide, but it’s really different being able to speak to another person about particular things.
There’s also a resource page with all sorts of product demos to introduce you to the stage, and to give you a hand. A blog filled with very helpful tutorials is also available, and there’s even a free training video prepared for whenever you feel you want it.
Sadly, Thinkific doesn’t really have a number you can call for help, and that is honestly one of its failings.
WHAT’S IT GONNA COST ME?
Their pricing is divided into four plans, one of which is absolutely free and ideal for those who sort of just want to dip their feet in the water .
This is the aforementioned free plan, which offers one of the most basic core features of Thinkific. It’s got a pretty high 10% transaction fee, and gives you what you will need to start making, advertising, selling, and upselling your classes. It even has the basic integrations, Stripe/PayPal support (which will always be useful) and access to all the funds.
Essentials Thinkific How to Market Your Course
At $49 per month, this is where things get a bit more interesting. Aside from the core features, the transaction fee is now 5 percent, and you also get new things such as coupons and promotions, monthly subscriptions, class bundles, a greater degree of integration, basic Zapier, drip content, affiliate reporting, a bulk student emailer, custom domain and additional course prices.
This is for those that want a little bit extra, but are not going all in yet on their online learning platform. This could be good for smaller courses.
To access the Business Plan, you’ll need to shell out $99 a month. Apart from getting all the features in the previous plans, you are now supplemented by no transaction fees, completion certificates, private and hidden courses, site white labeling, a host storyline, intermediate Zapier, webhooks, three-course accounts, advanced HTML/CSS editing, priority support, teacher payout reporting, an onboarding call, payment plans, and an immediate Infusionsoft integration.
And lastly, for $279 per month, you can go all in. You get everything in all the prior plans Plus a single sign-on (SSO), three site admin accounts, 10-course admin accounts, an onboarding specialist, onboarding bundle, public API, advanced integrations, and advanced Zapier.
If you want to go big, Advanced is the way to go.
All in all, the pricing for Thinkific stands at a pretty reasonable price, with what’s competitive as compared to other similar platforms.
IS Thinkific FOR YOU? Thinkific How to Market Your Course
So now that that we’ve run down the basics of what Thinkific offers, do you think that it’s the ideal platform for you?
Honestly, we feel it could very well be. We love what it offers, and we truly feel that it’ll empower you to truly be an education entrepreneur who could go to another level. It doesn’t matter if you’re a beginner, or that you’ve already started in this particular industry.
Thinkific will help take you to the next level.
You do not have to think that hard about it.
FREQUENTLY ASKED QUESTIONS Thinkific How to Market Your Course
Q: Is Thinkific’s Free plan a kind of trial?
A: No, it is an actual free plan. If it suits your needs, you can use it for as long as you want.
Q: Is there a MoneyBack guarantee with Thinkific?
A: Yes, Thinkific does provide a 30-day money back guarantee!
Q: Is Thinkific regarded as an LMS?
A: Yes Thinkific is considered as an LMS (Learning Management System)
Q: Is Thinkific friendly to people without technical expertise?
A: Thinkific was created so that anyone can come onboard and begin their online education company, no matter the level of expertise of experience.