Knowledge is power.
Though cliché and repeated to no end, that statement is one of the truest things in the whole wide world. It’s why people put such great stock into education, into learning, whether it’s in a classroom or in the comfort of their own homes.
Online classes are gaining more and more traction nowadays, most notably in a Covid-19 world. So what better time than now not to just learn new things, but to actually go out there and share what you have and teach something online?
How hard can it be?
Unsurprisingly, it’s extremely hard.
Aside form the technical logistics of preparing a good camera set-up and getting great sound, you have to fix your classes, plan out each lesson, edit your classes into something engaging and not at all dull and ultimately get it out there.
You can have the best classes in the world, but if it can not get it into the hands of the ones that need it the most, then what’s the point right? And that is where Thinkific comes in.
Thinkific is an online course platform that can allow you to create, market and sell online courses on your site. If you’re the teacher in this situation, Thinkific makes sure you have a school filled with paying students eager to learn.
You guys work hand-in-hand to change lives.
So is Thinkific any good? Let’s find out.
What Can it Do for You? Thinkific Business Model
Thinkific shines in its features.
Not only is it easy to use, friendly to those even with hardly any experience in this sort of thing, it’s everything you might need.
They’ve a wonderful Website Builder you can use to house your educational content. Although you can’t set up your own style sheets, it’s still a pretty versatile tool which lets you make a fairly good looking home page and as many custom pages as you need, for all the information you may need.
For now there are three themes for the site to select from, and under each theme are numerous variants to choose form, providing you with a wide range of options. Apparently, they do plan on expanding the number of themes eventually.
Additionally, there are pre-built sections you can insert into your site as needed, in the event that you ever need to, and there’s also a blank slate”Text and Media” option if you want to build from scratch. Everything boils down to you preference.
If you want to build your complete website on Thinkific, you can! It is equipped enough to allow you to do that.
A far more shining facet of Thinkific is its course creator, not because its elaborate or anything, but due to its beautiful simplicity. A mostly drag and drop editor, it allows you to stack up whatever you need, which makes the process all very painless. If you wish to mess around with the code though and really get into it, you can do that as well. You can make it as unique and customized as you need
However, for many people, they would happily lean into the drag and drop editor.
In terms of the kinds of lessons you can create, Thinkific’s got you covered. You can whip up Video Lessons, Multimedia Lessons, Quiz Lessons, Survey Lessons and Audio lessons to name a few. It’s all there.
Communication with your students is also a breeze. You can send individual emails to your students or begin a conversation with the whole community. They even remember to concentrate on the little things that people tend to gloss over: Visual Management. Each student’s picture can be seen, names, contact information and how far they are into their course is visible.
To sum it up, Thinkific is quite easy to use and offers you everything you may need in creating your course. We should never forget how important it is to have the right tools and software for our business.
However, now that you’ve established your platform, how do you fill it up with students?
Mareketing Made Easy Thinkific Business Model
Occasionally, some online platforms kind of skimp out on the promotions area, which is honestly a key failure on their part. After all, what’s the use of an online course with no students right? It doesn’t matter if you’ve got the best course in the world if nobody will ever hear of it.
Thinkific understands this and as such, built their promotional tools and programs into their platform at a really smart and powerful way. That and it’s automated, making it even easier for you.
If you want to introduce specific content to your students, wherein they’ll be informed of particular courses that’ll be released over time, Thinkific can accomplish this.
If you want to target certain people who may be more prone to go for what you are offering, Thinkific can send out automated emails to them. It can even be scheduled if you’d like! And you even have the ability to be compensated instantly once someone signs up for your course, so that’s a good additional bonus.
If you’re searching for an affiliate program so you can ask for help of others in getting more students, Thinkific has that too. You can even have coupons prepared so that you can easily lure prospective new students with wonderful deals.
If you want to have the ability to monitor where these students are coming form, informing your potential next steps in terms of advertising, you can do that from the dashboard also. You can see and track affiliates, coupons, and link up your Adwords, Facebook and other social networking accounts for a better view of the traffic. In other words you can set up a simple sales funnel!
In terms on integrations in marketing however, Thinkific was smart enough to focus on 6 important points: E-Commerce, Automation Tools, Analytics (which is very important), Email Marketing, Student Success and Growth Tools. The level of which you can get these integrations though are determined by which specific plan that you have, so that is something you have to remember.
They are quite versatile when it comes to this aspect, so that is always a good thing to have on your side.
And speaking of those that are on your side.
Customer Support Thinkific Business Model
Thinkific includes a Help Center that is going to be very helpful, particularly when you’re starting out. It has a getting started, training and community section. The community section is of particular note, because here you can interact with, ask support from and just generally talk to other Thinkific users.
It’s wonderful to have a guide, but it’s really different being able to talk to another person about specific things.
There’s also a resource page with all kinds of product demos to introduce you to the platform, and to give you a hand. A blog filled with really helpful tutorials is also available, and there’s even a free training video prepared for whenever you feel you need it.
Sadly, Thinkific does not actually have a number you can call for help, and that is honestly one of its failings.
What’s it Gonna Cost Me?
Their pricing is split into four plans, one of which is Free and perfect for those who sort of just want to dip their toes in the water .
This is the aforementioned free plan, which offers you the most basic core features of Thinkific. It’s got a pretty high 10% transaction fee, and gives you what you need to start making, marketing, selling, and upselling your courses. It even has the basic integrations, Stripe/PayPal support (which will remain helpful ) and access to all the funds.
Essentials Thinkific Business Model
At $49 a month, this is where things get a bit more interesting. Apart from the core features, the transaction fee is now 5 percent, and you also get new things such as promotions and coupons, monthly subscriptions, class packages, a higher level of integration, basic Zapier, drip content, affiliate reporting, a bulk student emailer, custom domain and extra course prices.
This is for the ones that want a little bit extra, but aren’t going all in yet on their online learning platform. This could be ideal for smaller courses.
To access the Business Plan, you’ll need to shell out $99 per month. Aside from getting all of the features in the prior plans, you are now supplemented by no transaction fees, completion certificates, private and hidden courses, site white labeling, a host storyline, intermediate Zapier, webhooks, three-course accounts, advanced HTML/CSS editing, priority support, instructor payout reporting, an onboarding call, payment plans, and an immediate Infusionsoft integration.
And finally, for $279 per month, you can go all in. You get everything in each of the prior plans Plus a single sign-on (SSO), three site admin accounts, 10-course admin accounts, an onboarding specialist, onboarding bundle, public API, advanced integrations, and advanced Zapier.
If you want to go big, Advanced is the best way to go.
All in all, the pricing for Thinkific stands at a pretty fair price, with what’s competitive as compared to other similar platforms.
Is Thinkific for You? Thinkific Business Model
So now that that we’ve run down the fundamentals of what Thinkific offers, do you think that it’s the ideal platform for you?
Honestly, we feel it could very well be. We love what it has to offer, and we truly feel that it’ll enable you to truly be an education entrepreneur who could go to another level. It doesn’t matter if you’re a beginner, or that you’ve already started in this specific industry.
Thinkific can help take you to another level.
You don’t have to think that hard about it.
Frequently Asked Questions Thinkific Business Model
Q: Is Thinkific’s Free plan a kind of trial?
A: No, it is an actual free plan. If it suits your needs, you can use it for as long as you desire.
Q: Is there a MoneyBack guarantee with Thinkific?
A: Yes, Thinkific does provide a 30-day money back guarantee!
Q: Is Thinkific regarded as an LMS?
A: Yes Thinkific is considered as an LMS (Learning Management System)
Q: Is Thinkific friendly to people without technical expertise?
A: Thinkific was created so that anyone can come onboard and start their online education business, no matter the degree of experience of experience.