Knowledge is power.
Though cliché and repeated to no end, that saying is one of the truest things in the whole wide world. It’s why people put such great stock into education, into learning, whether it’s in a classroom or in the comfort of their own homes.
Online classes are gaining more and more traction these days, most especially in a Covid-19 world. So what better time than now not to just learn new things, but to actually go out there and share what you have and teach something online?
How hard can it be?
Unsurprisingly, it is extremely hard.
Aside form the technical logistics of preparing a fantastic camera set-up and getting great sound, you must fix your classes, plan out each lesson, edit your courses into something engaging and not in any way dull and finally get it out there.
You can have the best classes in the world, but if it can’t get it into the hands of those that need it the most, then what is the point right? And that’s where Thinkific comes in.
Thinkific is an online course platform that can allow you to create, sell and market online courses on your site. If you’re the teacher in this circumstance, Thinkific makes sure you have a school filled with paying students eager to learn.
You guys work hand-in-hand to change lives.
So is Thinkific any good? Let’s find out.
WHAT CAN IT DO FOR YOU? Marketing Your Course on Thinkific
Thinkific excels in its features.
Not only is it easy to use, friendly to people even with hardly any experience in this sort of thing, it’s everything you might need.
They have a wonderful Website Builder you can use to house your educational content. Though you can’t install your own style sheets, it’s still a fairly versatile tool that lets you make a pretty good looking home page and as many custom pages as you need, for all of the information you may need.
For now there are three themes for the website to choose from, and under each theme are numerous variations to choose form, giving you a wide range of options. Apparently, they do plan on expanding the number of themes eventually.
Additionally, there are pre-built sections you can insert into your site as needed, in the event that you ever need to, and there’s also a blank slate”Text and Media” option if you would like to build from scratch. It all boils down to you preference.
If you wish to build your complete website on Thinkific, you can! It’s equipped enough to allow you to do that.
A far more shining aspect of Thinkific is its course creator, not because its fancy or anything, but because of its beautiful simplicity. A mostly drag and drop editor, it lets you stack up everything you need, which makes the procedure all very painless. If you wish to mess around with the code though and really get into it, you can do that as well. You can make it as unique and customized as you need
However, for many people, they would happily lean into the drag and drop editor.
In terms of the kinds of lessons you’ll be able to create, Thinkific’s got you covered. You can whip up Video Lessons, Multimedia Lessons, Quiz Lessons, Survey Lessons and Audio lessons to name a few. It is all there.
Communication with your students is also a breeze. You can send individual emails to your students or begin a conversation with the whole community. They even remember to focus on the small things that people have a tendency to gloss over: Visual Management. Each student’s picture can be seen, names, contact information and how far they are into their class is visible.
To sum it all up, Thinkific is quite easy to use and offers you everything you might need in creating your course. We should never forget how important it is to have the right tools and software for our business.
However, now that you have created your platform, how can you fill it up with students?
MARKETING MADE EASY Marketing Your Course on Thinkific
Occasionally, some online platforms kind of skimp out on the promotions area, which is honestly a key failure on their part. After all, what’s the use of an online course with no pupils right? It doesn’t matter whether you’ve got the best course in the world if no one could ever hear of it.
Thinkific understands this and therefore, built their promotional tools and programs into their platform at a really smart and powerful way. That and it is automated, which makes it even easier for you.
If you want to introduce specific content to your pupils, wherein they will be informed of particular courses that’ll be released over time, Thinkific can accomplish this.
If you want to target certain people that may be more prone to go for what you are offering, Thinkific can send out automated emails to them. It can even be scheduled if you’d like! And you have the power to be paid immediately once someone signs up for your course, so that is a good added bonus.
If you’re looking for an affiliate program so that you can ask for help of others in getting more students, Thinkific has that too. You can even have coupons ready so that you can easily lure prospective new students with wonderful deals.
If you want to have the ability to monitor where these students are coming form, informing your potential next steps in terms of advertising, you can do this from the dashboard also. You can see and track affiliates, coupons, and link up your Adwords, Facebook and other social media accounts for a better view of the traffic. In other words you can set up a simple sales funnel!
In terms on integrations in advertising though, Thinkific was smart enough to focus on 6 important points: E-Commerce, Automation Tools, Analytics (which is very important), Email Marketing, Student Success and Growth Tools. The degree of which you can get these integrations though are determined by which specific plan that you have, so that is something you have to remember.
They’re very versatile when it comes to this aspect, so that’s always a good thing to have on your side.
And speaking of those that are on your side.
CUSTOMER SUPPORT Marketing Your Course on Thinkific
Thinkific includes a Help Center that’s going to be quite helpful, particularly when you’re starting out. It has a getting started, training and community section. The community section is of particular note, because here you can interact with, request support from and just generally speak to other Thinkific users.
It’s wonderful to have a guide, but it’s really different being able to speak to another person about specific things.
There’s also a resource page with all kinds of product demos to introduce you to the platform, and to give you a hand. A blog filled with very helpful tutorials is also available, and there is even a free training video prepared for whenever you feel you want it.
Sadly, Thinkific doesn’t really have a number you can call for help, and that’s honestly one of its failings.
WHAT’S IT GONNA COST ME?
Their pricing is divided into four plans, one of which is Free and perfect for those who sort of just want to dip their feet in the water first.
This is the aforementioned free plan, which offers you the most basic core features of Thinkific. It’s got a fairly high 10% transaction fee, and gives you what you will need to start making, advertising, selling, and upselling your classes. It even has the basic integrations, Stripe/PayPal support (which will remain useful) and access to all the funds.
Essentials Marketing Your Course on Thinkific
At $49 a month, this is where things get a little more interesting. Aside from the core features, the transaction fee is now 5%, and you also get new things such as coupons and promotions, monthly subscriptions, course bundles, a greater degree of integration, basic Zapier, drip content, affiliate reporting, a bulk student emailer, customized domain and extra course prices.
This is for those that want just a little bit extra, but aren’t going all in yet on their online learning platform. This could be ideal for smaller courses.
To access the Business Plan, you’ll need to shell out $99 per month. Aside from getting all the features in the prior plans, you are now supplemented by no transaction fees, completion certificates, private and hidden courses, site white labeling, a host storyline, intermediate Zapier, webhooks, three-course accounts, advanced HTML/CSS editing, priority support, instructor payout reporting, an onboarding call, payment plans, and a direct Infusionsoft integration.
And lastly, for $279 per month, you can truly go all in. You get everything in all the prior plans Plus a single sign-on (SSO), three site admin accounts, 10-course admin accounts, an onboarding specialist, onboarding bundle, public API, advanced integrations, and advanced Zapier.
If you want to go big, Advanced is the way to go.
All in all, the pricing for Thinkific stands at a pretty fair price, with what’s competitive as compared to other similar platforms.
IS Thinkific FOR YOU? Marketing Your Course on Thinkific
So now that that we’ve run down the fundamentals of what Thinkific offers, do you think it’s the right platform for you?
Honestly, we believe it could very well be. We love what it has to offer, and we truly believe that it’ll enable you to really be an education entrepreneur that can go to the next level. It doesn’t matter if you’re a beginner, or that you have already started in this specific industry.
Thinkific can help take you to another level.
You don’t have to think that hard about it.
FREQUENTLY ASKED QUESTIONS Marketing Your Course on Thinkific
Q: Is Thinkific’s Free plan a kind of trial?
A: No, it’s an authentic free plan. If it suits your needs, you can use it for as long as you desire.
Q: Is there a MoneyBack guarantee with Thinkific?
A: Yes, Thinkific does provide a 30-day money back guarantee!
Q: Is Thinkific regarded as an LMS?
A: Yes Thinkific is considered as an LMS (Learning Management System)
Q: Is Thinkific friendly to those without technical expertise?
A: Thinkific was designed so that anyone can come onboard and start their online education company, whatever the level of expertise of experience.