Knowledge is power.
Though cliché and repeated to no end, that saying is one of the truest things in the whole wide world. It’s why people put such great stock into education, into learning, whether it’s in a classroom or in the comfort of their own homes.
Online classes are gaining more and more traction these days, most especially in a Covid-19 world. So what better time than now not to just learn new things, but to actually go out there and share what you have and teach something online?
How hard can it be?
Unsurprisingly, it’s extremely hard.
Aside form the technical logistics of setting up a good camera set-up and getting great sound, you have to fix your classes, plan out each lesson, edit your classes into something engaging and not in any way boring and ultimately get it out there.
You can have the best courses in the world, but if it can not get it into the hands of those that need it the most, then what is the point right? And that’s where Thinkific comes in.
Thinkific is an online course platform that can help you create, market and sell online courses on your website. If you are the teacher in this situation, Thinkific makes sure you have a school full of paying pupils eager to learn.
You guys work hand-in-hand to change lives.
So is Thinkific any good? Let’s find out.
WHAT CAN IT DO FOR YOU? How to Start a B2b Business Thinkific
Thinkific shines in its features.
Not only is it easy to use, friendly to those even with hardly any experience in this sort of thing, it’s everything you might need.
They have a wonderful Site Builder you can use to house your educational content. Though you can’t set up your own style sheets, it is still a fairly versatile tool which allows you to make a pretty good looking home page and as many custom pages as you need, for all the information you may need.
For now there are three themes for the website to choose from, and under each theme are a number of variations to choose form, providing you with a wide range of options. Apparently, they do plan on expanding the number of themes eventually.
There are also pre-built sections you can insert into your site as needed, in the event that you ever need to, and there’s also a blank slate”Text and Media” option if you want to build from scratch. It all boils down to you preference.
If you wish to build your complete website on Thinkific, you can! It is equipped enough to allow you to do that.
A far more shining facet of Thinkific is its course creator, not because its elaborate or anything, but due to its beautiful simplicity. A mostly drag and drop editor, it allows you to stack up everything you need, making the procedure all very painless. If you wish to mess around with the code though and really get into it, you can do this as well. You can make it as unique and customized as you need
However, for most people, they would happily lean into the drag and drop editor.
Concerning the kinds of lessons you’ll be able to make, Thinkific’s got you covered. You can whip up Video Lessons, Multimedia Lessons, Quiz Lessons, Survey Lessons and Audio lessons to name a few. It’s all there.
Communication with your students is also a breeze. You can send individual emails to your students or begin a conversation with the entire community. They even remember to concentrate on the small things that people tend to gloss over: Visual Management. Each pupil’s picture can be seen, names, contact information and how far they are into their class is visible.
To sum it up, Thinkific is really easy to use and offers you everything you may need in creating your program. We should never forget how important it is to have the right tools and software for our business.
But now that you’ve created your platform, how can you fill it up with pupils?
MARKETING MADE EASY How to Start a B2b Business Thinkific
Sometimes, some online platforms kind of skimp out on the promotions area, which is honestly a key failure on their part. After all, what is the use of an online course with no pupils right? It doesn’t matter whether you have the best course in the world if no one could ever hear of it.
Thinkific understands this and therefore, built their promotional tools and programs in their platform at a really smart and effective way. That and it’s automated, which makes it even easier for you.
If you want to introduce specific content to your pupils, wherein they will be informed of certain courses that will be released over time, Thinkific can accomplish that.
If you would like to target certain people that may be more inclined to go for what you’re offering, Thinkific can send out automated emails to them. It may even be scheduled if you would like! And you even have the ability to be paid immediately once someone signs up for your course, so that’s a good additional bonus.
If you’re looking for an affiliate program so that you can ask for help of other people in getting more students, Thinkific has that also. You can even have coupons prepared so that you can easily lure prospective new students with great deals.
If you want to have the ability to monitor where these students are coming form, informing your possible next steps concerning advertising, you can do that from the dashboard as well. You can see and track coupons, affiliates, and link up your Adwords, Facebook and other social media accounts for a better view of the traffic. In other words you can set up a simple sales funnel!
In terms on integrations in marketing however, Thinkific was smart enough to focus on 6 key points: E-Commerce, Automation Tools, Analytics (which is very important), Email Marketing, Student Success and Growth Tools. The level of which you can access these integrations though are determined by which specific plan you have, so that is something you have to remember.
They’re very versatile when it comes to this aspect, so that’s always a great thing to have on your side.
And speaking of those that are on your side.
CUSTOMER SUPPORT How to Start a B2b Business Thinkific
Thinkific includes a Help Center that’s going to be very helpful, particularly when you’re starting out. It has a getting started, training and community section. The community section is of particular note, because here you can interact with, ask support from and just generally speak to other Thinkific users.
It’s wonderful to have a guide, but it’s really different being able to speak to another person about specific things.
There’s also a resource page with all kinds of product demos to introduce you to the platform, and to give you a hand. A blog filled with really helpful tutorials is also available, and there’s even a free training video prepared for whenever you feel you need it.
Sadly, Thinkific doesn’t actually have a number you can call for assistance, and that’s honestly one of its failings.
WHAT’S IT GONNA COST ME?
Their pricing is split into four plans, one of which is Free and perfect for those who kind of just want to dip their toes in the water .
This is the aforementioned free plan, which offers you the most basic core features of Thinkific. It’s got a fairly high 10% transaction fee, and gives you what you need to begin making, marketing, selling, and upselling your classes. It even has the basic integrations, Stripe/PayPal support (which will always be useful) and access to all the funds.
Essentials How to Start a B2b Business Thinkific
At $49 per month, this is where things get a bit more interesting. Aside from the core features, the transaction fee is now 5 percent, and you also get new things such as coupons and promotions, monthly subscriptions, course packages, a higher level of integration, basic Zapier, drip content, affiliate reporting, a bulk student emailer, customized domain and additional course prices.
This is for the ones that want just a little bit extra, but are not going all in yet on their online learning platform. This could be good for smaller courses.
To access the Business Plan, you’ll need to shell out $99 a month. Apart from getting all of the features in the prior plans, you’re now supplemented with no transaction fees, completion certificates, private and hidden courses, site white labeling, a host storyline, intermediate Zapier, webhooks, three-course accounts, advanced HTML/CSS editing, priority support, instructor payout reporting, an onboarding call, payment plans, and a direct Infusionsoft integration.
And finally, for $279 a month, you can truly go all in. You get everything in all the prior plans Plus a single sign-on (SSO), three site admin accounts, 10-course admin accounts, an onboarding specialist, onboarding bundle, public API, advanced integrations, and advanced Zapier.
If you want to go big, Advanced is the way to go.
All in all, the pricing for Thinkific stands at a pretty reasonable price, with what’s competitive as compared to other similar platforms.
IS Thinkific FOR YOU? How to Start a B2b Business Thinkific
So now that that we’ve run down the basics of what Thinkific offers, do you think it’s the right platform for you?
Honestly, we feel it could very well be. We love what it offers, and we truly believe that it’ll enable you to really be an education entrepreneur who can go to another level. It doesn’t matter if you’re a beginner, or that you have already started in this specific industry.
Thinkific will help take you to the next level.
You don’t have to think that hard about it.
FREQUENTLY ASKED QUESTIONS How to Start a B2b Business Thinkific
Q: Is Thinkific’s Free plan a kind of trial?
A: No, it is an authentic free plan. If it suits your needs, you can use it for as long as you want.
Q: Is there a MoneyBack guarantee with Thinkific?
A: Yes, Thinkific does offer a 30-day money back guarantee!
Q: Is Thinkific considered as an LMS?
A: Yes Thinkific is considered as an LMS (Learning Management System)
Q: Is Thinkific friendly to those without technical expertise?
A: Thinkific was created so that everyone can come onboard and start their online education business, no matter the level of experience of experience.