Knowledge is power.
Though cliché and repeated to no end, that statement is one of the truest things in the whole wide world. It is why people put such great stock into education, into learning, whether it’s in a classroom or in the comfort of their own homes.
Online classes are gaining more and more traction nowadays, most especially in a Covid-19 world. So what better time than now not to just learn new things, but to actually go out there and share what you have and teach something over the internet?
How hard can it be?
Unsurprisingly, it is extremely hard.
Aside form the technological logistics of setting up a fantastic camera set-up and getting great sound, you have to fix your courses, plan out each lesson, edit your classes into something engaging and not at all boring and ultimately get it out there.
You can have the best classes in the world, but if it can’t get it into the hands of those that need it the most, then what is the point right? And that is where Thinkific comes in.
Thinkific is an online course platform that can help you create, market and sell online courses on your website. If you are the teacher in this situation, Thinkific makes sure you have a school full of paying students eager to learn.
You guys work hand-in-hand to change lives.
So is Thinkific any good? Let us find out.
WHAT CAN IT DO FOR YOU? How to Market My Thinkific Course
Thinkific excels in its features.
Not only is it easy to use, friendly to people even with hardly any experience in this type of thing, it’s everything you may need.
They’ve a wonderful Website Builder you can use to house your educational content. Though you can’t set up your own style sheets, it’s still a fairly versatile tool which lets you make a pretty good looking home page and as many custom pages as you need, for all of the information you may need.
For now there are three themes for the website to choose from, and under each theme are numerous variants to choose form, giving you a wide range of options. Apparently, they do plan on expanding the number of themes eventually.
There are also pre-built sections you can insert into your site as needed, if you ever need to, and there’s also a blank slate”Text and Media” option if you want to build from scratch. It all boils down to you needs.
If you wish to build your entire website on Thinkific, you can! It’s equipped enough to allow you to do that.
A far more shining facet of Thinkific is its course creator, not because its fancy or anything, but because of its beautiful simplicity. A mostly drag and drop editor, it lets you stack up everything you need, which makes the process all very painless. If you want to mess around with the code though and really get into it, you can do that as well. You can make it as unique and customized as you need
However, for most people, they would happily lean into the drag and drop editor.
In terms of the kinds of lessons you’ll be able to create, Thinkific’s got you covered. You can whip up Video Lessons, Multimedia Lessons, Quiz Lessons, Survey Lessons and Audio lessons to name a few. It’s all there.
Communication with your students is also a breeze. You can send individual emails to your students or start a conversation with the entire community. They even remember to focus on the small things that people tend to gloss over: Visual Management. Each pupil’s picture can be seen, names, contact information and how far they are into their course is visible.
To sum it all up, Thinkific is quite simple to use and offers you everything you may need in creating your program. We should never forget how important it is to have the right tools and software for our business.
However, now that you have created your platform, how can you fill it up with students?
MARKETING MADE EASY How to Market My Thinkific Course
Occasionally, some online platforms kind of skimp out on the promotions area, which is honestly a key failure on their part. After all, what’s the use of an online course with no pupils right? It doesn’t matter whether you’ve got the best course in the world if no one could ever hear of it.
Thinkific understands this and therefore, built their promotional tools and programs into their platform in a really smart and effective way. That and it is automated, which makes it even easier for you.
If you want to introduce a particular content to your students, wherein they’ll be informed of certain courses that’ll be released over time, Thinkific can accomplish that.
If you want to target certain people who may be more prone to go for what you are offering, Thinkific can send automated emails to them. It may even be scheduled if you would like! And you even have the ability to be compensated immediately once someone signs up for your course, so that is a good additional bonus.
If you’re looking for an affiliate program so that you can request help of others in getting more students, Thinkific has that too. You can even have coupons ready so you can easily lure prospective new students with wonderful deals.
If you want to have the ability to monitor where these students are coming form, informing your potential next steps concerning marketing, you can do that from the dashboard as well. You can see and track affiliates, coupons, and link up your Adwords, Facebook and other social media accounts for a better view of the visitors. In other words you can set up a simple sales funnel!
In terms on integrations in marketing though, Thinkific was smart enough to focus on 6 key points: E-Commerce, Automation Tools, Analytics (which is very important), Email Marketing, Student Success and Growth Tools. The level of which you can get these integrations though are determined by which specific plan you have, so that’s something you need to remember.
They’re quite versatile when it comes to this aspect, so that’s always a great thing to have on your side.
And speaking of those that are on your side.
CUSTOMER SUPPORT How to Market My Thinkific Course
Thinkific includes a Help Center that is going to be quite helpful, particularly when you’re starting out. It has a getting started, training and community section. The community section is of particular note, because here you can interact with, request support from and just generally talk to other Thinkific users.
It’s nice to have a guide, but it is really different being able to talk to another person about specific things.
There is also a resource page with all sorts of product demos to introduce you to the stage, and to help you out. A blog filled with very helpful tutorials is also available, and there is even a free training video ready for whenever you feel you want it.
Sadly, Thinkific does not really have a number you can call for help, and that’s honestly one of its failings.
WHAT’S IT GONNA COST ME?
Their pricing is split into four plans, one of which is Free and ideal for those who sort of just want to dip their feet in the water first.
This is the aforementioned free plan, which offers one of the most basic core features of Thinkific. It’s got a pretty high 10% transaction fee, and gives you what you will need to start making, marketing, selling, and upselling your courses. It even has the basic integrations, Stripe/PayPal support (which will remain useful) and access to all the funds.
Essentials How to Market My Thinkific Course
At $49 a month, this is where things get a bit more interesting. Apart from the core features, the transaction fee is now 5%, and you also get new things such as coupons and promotions, monthly subscriptions, class bundles, a higher degree of integration, basic Zapier, drip content, affiliate reporting, a bulk student emailer, customized domain and extra course prices.
This is for the ones that want just a little bit extra, but aren’t going all in yet on their online learning platform. This could be ideal for smaller courses.
To access the Business Plan, you’ll need to shell out $99 per month. Aside from getting all of the features in the previous plans, you’re now supplemented by no transaction fees, completion certificates, private and hidden courses, site white labeling, a host storyline, intermediate Zapier, webhooks, three-course accounts, advanced HTML/CSS editing, priority support, instructor payout reporting, an onboarding call, payment plans, and a direct Infusionsoft integration.
And finally, for $279 per month, you can truly go all in. You get everything in all the prior plans Plus a single sign-on (SSO), three site admin accounts, 10-course admin accounts, an onboarding specialist, onboarding bundle, public API, advanced integrations, and advanced Zapier.
If you want to go big, Advanced is the way to go.
All in all, the pricing for Thinkific stands at a pretty fair price, with what’s competitive as compared to other similar platforms.
IS Thinkific FOR YOU? How to Market My Thinkific Course
So now that that we’ve run down the fundamentals of what Thinkific offers, do you think it’s the ideal platform for you?
Honestly, we feel it could very well be. We love what it has to offer, and we truly feel that it’ll enable you to really be an education entrepreneur that could go to the next level. It doesn’t matter if you’re a beginner, or that you’ve already started in this specific industry.
Thinkific can help take you to the next level.
You don’t have to think that hard about it.
FREQUENTLY ASKED QUESTIONS How to Market My Thinkific Course
Q: Is Thinkific’s Free plan a kind of trial?
A: No, it’s an actual free plan. If it suits your needs, you can use it for as long as you desire.
Q: Is there a MoneyBack guarantee with Thinkific?
A: Yes, Thinkific does provide a 30-day money back guarantee!
Q: Is Thinkific considered as an LMS?
A: Yes Thinkific is considered as an LMS (Learning Management System)
Q: Is Thinkific friendly to those without technical expertise?
A: Thinkific was created so that everyone can come onboard and start their online education business, whatever the degree of experience of experience.